#395: Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy

#395: Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy

Send a text Paris Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations. To learn about Paris Baguette’s recent changes to its loyalty program as part of a broader effort to enhance the overall guest experience, Loyalty360 spoke with Cathy Chavenet, Paris Baguette’s North America Chief Marketing Officer. Chavenet ...

Episoder(509)

#493: Leaders in Customer Loyalty: Brand Stories | Wings and Rings: Loyalty is Everything

#493: Leaders in Customer Loyalty: Brand Stories | Wings and Rings: Loyalty is Everything

Send a text Families searching for a relaxed, local restaurant to enjoy good food at a reasonable price, and avid sports fans looking for a place to munch on chicken wings while catching the latest ga...

4 Des 202536min

#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

Send a text Loyalty360 spoke with Mike Donini, Senior Buyer at Maritz, one of the largest full-service incentive and loyalty partners in North America. Maritz began in 1894 as a family-run wholesaler...

2 Des 202525min

#491: Leaders in Customer Loyalty: Brand Stories | How Insomnia Cookies Turns Late-Night Cravings Into Community

#491: Leaders in Customer Loyalty: Brand Stories | How Insomnia Cookies Turns Late-Night Cravings Into Community

Send a text Long after most bakeries close, Insomnia Cookies comes to life, satisfying the late-night cravings of students and sweet-tooth fans alike. Founded in 2003 in a University of Pennsylvania d...

20 Nov 202543min

#490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures

#490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures

Send a text How do your customers honestly feel about your brand? Are they just interested in discounts, or do they really believe your brand cares about what they think, buy, and experience when they...

18 Nov 202520min

#489: Leaders in Customer Loyalty: Brand Story | Reimagining Loyalty at Sea: Inside Carnival Cruise Line’s New Rewards Experience

#489: Leaders in Customer Loyalty: Brand Story | Reimagining Loyalty at Sea: Inside Carnival Cruise Line’s New Rewards Experience

Send a text As customer expectations shift and loyalty programs across industries evolve, Carnival Cruise Line is setting a new course for what engagement can look like at sea. Building on over 50 yea...

13 Nov 202530min

#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

Send a text In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry sat down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, to explore ...

11 Nov 202515min

#487: Leaders in Customer Loyalty: Brand Stories | Hospitality at the Heart: How Newk’s Eatery Blends Fresh Flavor, Warmth, and Loyalty

#487: Leaders in Customer Loyalty: Brand Stories | Hospitality at the Heart: How Newk’s Eatery Blends Fresh Flavor, Warmth, and Loyalty

Send a text When you walk into a Newk’s Eatery, you’re greeted by the warmth of an open kitchen, the sound of sizzling steak and shrimp on the grill, and the fresh aroma of house-made salad dressings ...

6 Nov 202537min

#486: Leaders in Customer Loyalty: Industry Voices | How DragonPass Is Elevating Travel Loyalty Through Trust, Technology, and Time

#486: Leaders in Customer Loyalty: Industry Voices | How DragonPass Is Elevating Travel Loyalty Through Trust, Technology, and Time

Send a text Every traveler knows the paradox of modern flight: one moment you’re gliding through security and boarding early; the next, you’re navigating delays, lost bags, or crowded lounges. The dif...

4 Nov 202531min

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