#395: Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy

#395: Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy

Send a text Paris Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations. To learn about Paris Baguette’s recent changes to its loyalty program as part of a broader effort to enhance the overall guest experience, Loyalty360 spoke with Cathy Chavenet, Paris Baguette’s North America Chief Marketing Officer. Chavenet ...

Episoder(515)

Johannes Ariens, CEO and Co-Founder, LOGE

Johannes Ariens, CEO and Co-Founder, LOGE

Send a text Roughly half of the U.S. population — or more than 145 million people — say they participate in an outdoor activity each year, with about 18 percent saying running, jogging, or trail runni...

28 Jul 202026min

Loyalty Live Session | Don Smith, Chief Strategy and Analytics Officer, Brierley

Loyalty Live Session | Don Smith, Chief Strategy and Analytics Officer, Brierley

Send a text Loyalty360 Loyalty Live Interview: Don Smith, Chief Strategy and Analytics Officer from Brierley, talks with Loyalty360's Mark Johnson about customer loyalty/CX trends and the changing ind...

27 Jul 202026min

Loyalty360 Webinar | The Rise of Premium Loyalty - What Do Your Customers Expect in 2020?

Loyalty360 Webinar | The Rise of Premium Loyalty - What Do Your Customers Expect in 2020?

Send a text Two-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today takes ...

17 Jul 202055min

Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

Send a text Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better ser...

15 Jul 202015min

Loyalty Live Session | Richard Jones, CMO, Cheetah Digital

Loyalty Live Session | Richard Jones, CMO, Cheetah Digital

Send a text Loyalty360 Loyalty Live Interview: Richard Jones, CMO of Cheetah Digital to discuss his views on the current customer loyalty landscape and loyalty programs. Cheetah Digital is a cross-ch...

14 Jul 202036min

Bill Tine, VP of Marketing, King Arthur Flour

Bill Tine, VP of Marketing, King Arthur Flour

Send a text Over the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good n...

10 Jul 202023min

Kyle Ferguson, CEO, Confirmit

Kyle Ferguson, CEO, Confirmit

Send a text As a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-...

9 Jul 202024min

Loyalty Live Session | Lonnie Mayne, Founder and CEO, Red Shoes Living

Loyalty Live Session | Lonnie Mayne, Founder and CEO, Red Shoes Living

Send a text Loyalty360 is hosting speakers weekly in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. This week...

7 Jul 202026min

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