217. Are You Ready for a Glorious Sunset?
We spend billions on end-of-life healthcare that doesn't do much good. So what if a patient could forego the standard treatment and get a cash rebate instead? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
27 Aug 201536min
216. How to Make a Smart TV Ad
Step 1: Hire a Harvard psych professor as the pitchman. Step 2: Have him help write the script ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
20 Aug 201530min
The Dangers of Safety (Rebroadcast)
What do NASCAR drivers, Glenn Beck and the hit men of the NFL have in common? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
13 Aug 201530min
215. Why Do We Really Follow the News?
There are all kinds of civics-class answers to that question. But how true are they? Could it be that we like to read about war, politics, and miscellaneous heartbreak simply because it's (gasp) entertaining? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
6 Aug 201535min
214. How to Create Suspense
Why is soccer the best sport? How has Harlan Coben sold 70 million books? And why does "Apollo 13" keep you enthralled even when you know the ending? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
30 Jul 201539min
213. Aziz Ansari Needs Another Toothbrush
The comedian, actor -- and now, author -- answers our FREAK-quently Asked Questions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
23 Jul 201532min
212. The Economics of Sleep, Part 2
People who sleep better earn more money. Now all we have to do is teach everyone to sleep better. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
16 Jul 201543min
211. The Economics of Sleep, Part 1
Could a lack of sleep help explain why some people get much sicker than others? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
9 Jul 201545min
