Joyous Profits Live Coaching Podcast28 Feb 2022

69. People Pleasing and The Fear of Disappointing Others As the Bottleneck in Business Growth w/ Katrina Summers

Katrina Summers is the Founder & CEO of KSB Sales & Marketing Agency.

She is a fierce, bold, and fearless leader powering the whole agency operation. With over 10 years of corporate sales management and overseeing $80 million+ in revenue under her belt, it’s safe to say that corporate sales is her true passion.

She’s laser-focused on empowering her clients to level-up their confidence, business, and — most importantly — their lives.

Key learnings and takeaways:

As someone who runs a successful business Katrina got caught up in her own success and started taking on work that wasn’t aligned with the grand vision she had

She was operating in her zone of excellence (the things she’s good at and gets paid for) vs. her zone of genius (the things that lights her up) which was sales and leadership

As a master strategist she also realized that none of the issues she was facing was due to a lack of clarity in how to proceed forward to pivot her business, her issues were in not executing on what she knew

As we probed deeper that probing revealed that she was actually afraid of disappointing people, which transfers back to childhood patterns

The irony was that she was actually disappointing someone - the most important person, which was herself

The hesitation she had on executing was really about prioritizing not disappointing others at the expense of herself

She realized that the level of her business growth and transition is directly tied to her realizing her own growth and transition in herself

Connect with Katrina:

https://ksbagency.co/

https://www.instagram.com/katrinasummersbrand/

https://www.linkedin.com/in/kksummers/

https://www.facebook.com/katrinasummersbrand

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