216. Navigating Perfectionism to Make More Empowered Business Decisions w/Melanie Marten

216. Navigating Perfectionism to Make More Empowered Business Decisions w/Melanie Marten

Melanie Marten founded and runs the public relations agency The Coup with offices in Berlin, Germany, and Athens, Greece, since 2010. She is also the founder of the PR intelligence platform PRontheGO.com which provides growth hacking for entrepreneurs in the creative industries. She's an indie author, and currently prepares for the premiere of The Athletic Coup, a film festival about amateur athletes and niche sports which she directs.


Main Business Issues:

  • Decision making in prioritizing what needs to be done in her businesses

Melanie’s Key Insights and Takeaways:

  • As a long time entrepreneur Melanie noticed herself delaying a lot of her decisions

  • Unpacking this she realized she had a lot of patterns of avoidance and perfectionism that were holding her back

  • This stemmed from a lack of self trust in these decisions due to a lot of historical issues around hiring and team

  • As we dove deeper into the patterns it became clear that Malanie was carrying a lot of unnecessary pressure to build her business

  • This wasn’t helping her and in turn was creating more stress

  • She was able to walk away with a general blueprint on what she needed to do work on in order to let go of this stress and pressure

Connect with Melanie

https://thecoup.de/

https://pronthego.com/

https://pronthego.com/pages/book-one-great-mind

https://coupfilmfest.com/

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