219. Confronting Emotional Barriers to Master Profitable Pricing w/Adrian Smude

219. Confronting Emotional Barriers to Master Profitable Pricing w/Adrian Smude

Adrian Smude got his start in real estate in 2002 when he was evicted which led him to become a landlord. After 11 years of being a hobby landlord, he discovered his passion for real estate investing by attending a real estate investor meeting. He tapped into the untapped gold-mine of mobile homes and has been following that path ever since. In addition he hosts a mastermind and is the author of the best selling book How to Buy Mobile Homes.


Main Business Issues:

  • Avoidance and Increasing his pricing

Adrian’s Key Insights and Takeaways:

  • Despite having a successful business with mobile home real estate Adrian was finding it challenging to set appropriate margins to his education business

  • He understood intellectually that it didn’t make sense to undercharge for what he was providing but he couldn’t get past it

  • Going through the Profit Leak Assessments we found out that he tries to outthink a lot of the challenges that come his way yet the problem in front of him now was actually emotional

  • That was a big realization in that he emotionally can’t buy into improving his margins

  • Additionally, we explored how his avoidance patterns were actually just protection against failing and not over committing

Connect with Adrian

Personal Facebook: https://www.facebook.com/adrian.smude

Lifestyle REI Facebook: https://www.facebook.com/LifestyleREI

Instagram: https://www.instagram.com/lifestyle_rei/

Linkedin: https://www.linkedin.com/in/adriansmude/

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