82 - Gen Z Job Hopping and TikTok Recruiting

On episode 82 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Jessica Lee and Kris Dunn come together to discuss TikTok hiring, recruitment marketing on social media, and Gen Z job hopping. Listen below (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)! SHOW HIGHLIGHTS: 3:00 - Tim is a TikTok user and often sends them to his closest friends & family, including KD and JLee. JLee deleted the app so she only gets them from Tim now. 5:00 - There is a new TikTok trend where someone asks a question like “tell me blank” and people respond to the original. The Amazon brand account created one where the question was “what was the best thing you ever got off of Amazon” and an employee responded and said “my career”. Tim thinks Amazon has a great TikTok employment branding presence. 8:15 - KD thinks that social media recruiting only works on platforms that display company and job titles. 13:00 - JLee thinks that recruiters may get off the rails and try to improve their own personal brand. She thinks that a lot of recruitment marketing content is cheap and unoriginal. 15:00 - Cameron, Tim’s son, recently shared a TikTok with Tim where a young worker was sharing the advice to job hop in order to increase salaries. 16:00 - JLee thinks the only reason to job hop is to get different experiences and try new things. 17:30 - KD says the concept of job hopping is not new but the advice is. He also thinks that 2 years is the perfect time for a young person to job hop. 21:30 - Tim and JLee say that if you’re hopping laterally to several different jobs, there has to be a story behind it. 24:30 - JLee worries that if you’re making progression in your career but you are hopping from company to company that you aren’t good enough to ever get promoted internally. 26:00 - AppCast recently came out with data for companies that are struggling to get applicants. Some of their advice includes shortening your apply cycle and posting jobs at the start of the week and the end of the month. 29:00 - Tim says that only 1/10 TA leaders know where applicants are dropping off on their application process. 32:00 - Another piece of advice is to include at least 2 specific benefits in the job posting. This improved application rates by at least 40%. ---------------Jessica Lee, Kris Dunn and Tim Sackett Kinetix HRU Tech Jessica Lee on LinkedIn Tim Sackett on Linkedin Kris Dunn on LinkedIn The Tim Sackett Project The HR Capitalist Fistful of Talent Boss Leadership Training Series