Why We Suck at Negotiating

Why We Suck at Negotiating

Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.

Episoder(240)

Can We Learn Anything From the Consulting Firms?

Can We Learn Anything From the Consulting Firms?

Blair and David explore the differences they see between consultants and agencies in an effort to understand how the landscape is changing and what creative firms can do to beat consultants at their o...

17 Jul 201934min

Be the Client You Want to See in the World

Be the Client You Want to See in the World

David admits to making a mistake, as Blair finishes his discussion from a couple episodes back on the eighth pricing model, which he claims "is the highest expression of entrepreneurship there is." ...

3 Jul 201934min

Size Matters

Size Matters

David and Blair address the obsession that many principals have with the size of firms, and the advantages of being either big or small.

19 Jun 201932min

Different Pricing Models

Different Pricing Models

Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid. LINKS Subscribed: Why the...

5 Jun 201934min

Greatness Requires Discomfort

Greatness Requires Discomfort

David and Blair each share their own perspectives on how chasing comfort has kept them and their clients making the right decisions in both management and sales situations. LINKS 2Bobs Episode 2: Sa...

22 Mai 201928min

Selling to Clients With In-house Resources

Selling to Clients With In-house Resources

Blair wants creative firms to quit viewing in-house resources as the enemy and demonstrates how the arrangements between the two can be mutually beneficial. LINKS 2Bobs Episode 2: Say What You Think...

8 Mai 201929min

Things Principals Should Do More Of

Things Principals Should Do More Of

David and Blair each share a list of things that they wish agency principals would do more of to take their firms to the next level of success. Links "The Problem of Standards" by David Maister 20...

24 Apr 201922min

There Are NOT Seven Reasons Why Clients Hire You

There Are NOT Seven Reasons Why Clients Hire You

Blair and David work on clarifying things by coming up with only six reasons why businesses hire creative firms.

10 Apr 201930min

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