Creating a Premium Pricing Culture

Creating a Premium Pricing Culture

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

Links

“Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com

“Have we Hit Peak Strategy?”

“Be the Client You Want to See in the World”

Episoder(224)

Your Job Is the Future—Theirs Is to Keep You Honest in the Present

Your Job Is the Future—Theirs Is to Keep You Honest in the Present

Blair has David expand on his recent article titled "You’re A Dictatorship That Gathers Individual Democracies—Good For You."

5 Jan 202230min

Sales Clichés and the Damage Done

Sales Clichés and the Damage Done

Blair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript

15 Des 202136min

Ten Set Pieces

Ten Set Pieces

Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready.

1 Des 202139min

Collecting From Deadbeat Clients

Collecting From Deadbeat Clients

If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.

17 Nov 202131min

Firing a Client

Firing a Client

Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.

3 Nov 202130min

Attribution Errors

Attribution Errors

Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.

20 Okt 202130min

How to Write That Book

How to Write That Book

You don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.

6 Okt 202130min

Should You Write That Book?

Should You Write That Book?

If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.

22 Sep 202134min

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