Why fear won’t always persuade
To persuade someone, most of us are tempted to use fear. We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their hom...
3 Aug 27min
How these two marketers manipulate your music taste
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their metho...
27 Jul 30min
Can balsamic vinegar make beer better?
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew,...
20 Jul 28min
88 out of 90 people fall for this bias. Do you?
Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question...
13 Jul 19min
Will the UK’s social media ban backfire?
The British government recently announced a ban on all social media usage for children up to the age of 16. But will the ban work? Today on Nudge, I explore the psychology of restrictions, bans an...
6 Jul 26min
Katy Milkman: Learn how to change habits in 39 minutes
World-leading behaviour change expert Katy Milkman details how to change your habits. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/...
29 Jun 39min
Were the 2018 Gatwick drones real?
In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport. All flights were grounded, and the nation braced for a terrorist attack. But what ...
22 Jun 31min
Do broken windows cause crime?
The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with the award-winning professor Leidy Klotz, we investigate the...
15 Jun 23min
