Did Nintendo Brain Training make me smarter?
I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on N...
14 Okt 202437min
Everything I know about creativity is false
This advice has changed the way I work. Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one stud...
7 Okt 202431min
This professor increased my sales by 6x
Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%. Today, on Nudge, I reveal what he told me. Danny’s webpage at Lehigh: https://busin...
30 Sep 202428min
This is why your boss makes bad hires
Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be pointless. Today, I will share psychological studies showing common interview flaws. I expl...
23 Sep 202419min
The trade secrets con men don't reveal
Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by the world’s best marketers, and used by scammers to manipulate and persuade. Are yo...
16 Sep 202443min
How Messi Used Psychology to Become Great
There’s a strange ritual Messi does at the start of every game that helps make him great. This ritual also helps job candidates succeed in interviews, sketch comedians create better jokes, and helped ...
9 Sep 202426min
This Harvard Professor Studies Our Weird Rituals
Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor...
2 Sep 202431min
How I persuaded 8 influencers to promote Nudge
I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell on...
26 Aug 202420min
