64% of us would vandalise a library book. Would you?
Nudge9 Mai 2022

64% of us would vandalise a library book. Would you?

Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Vanessa’s book: https://www.vanessabohns.com/ The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXW Follow Vanessa on Twitter: https://twitter.com/profbohns Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Episoder(285)

How HubSpot’s CMO Uses AI: 4 Important Tips

How HubSpot’s CMO Uses AI: 4 Important Tips

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. -...

6 Okt 202526min

How sights, smells and sounds alter what you buy

How sights, smells and sounds alter what you buy

In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste.  The white can ...

29 Sep 202523min

Is this famous team-building model wrong?

Is this famous team-building model wrong?

Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really d...

22 Sep 202537min

Why (often) you're less productive in a team

Why (often) you're less productive in a team

Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work ...

15 Sep 202528min

Why AI-generated content won't move you

Why AI-generated content won't move you

Most people prefer AI art until they know it’s AI-generated.  Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why.  ---  Watch the bonus episode: https://nudge.kit.com/5fa339...

8 Sep 202524min

This small change can make a politician electable

This small change can make a politician electable

What determines who you vote for?  You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth.  But research shows that your choice of vote isn’t as logical as yo...

1 Sep 202525min

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, econom...

25 Aug 202537min

Dissecting Zohran Mamdani’s winning marketing tactics

Dissecting Zohran Mamdani’s winning marketing tactics

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy...

20 Aug 202520min

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