Think Customers Hate to Wait? Think Again.

I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign up to my newsletter: https://www.nudgepodcast.com/mailin...

18 Des 20231h 3min

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideo...

11 Des 202324min

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of N...

4 Des 202326min

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He...

28 Nov 202329min

Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the...

20 Nov 202324min

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains w...

13 Nov 202322min

Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incent...

6 Nov 202328min

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believab...

30 Okt 202326min