The mental tricks used to break the 2-hour marathon
On April 26th, 2026, Sebastian Sawe did what many thought was impossible. Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the...
24 Aug 23min
How much should you reveal to your co-workers
In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to p...
17 Aug 25min
Katy Milkman: “Here’s how to make exercise fun”
Katy Milkman shares one technique that could keep you exercising for 55% longer. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vault...
10 Aug 24min
Why fear won’t always persuade
To persuade someone, most of us are tempted to use fear. We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their hom...
3 Aug 27min
How these two marketers manipulate your music taste
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their metho...
27 Jul 30min
Can balsamic vinegar make beer better?
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew,...
20 Jul 28min
88 out of 90 people fall for this bias. Do you?
Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question...
13 Jul 19min
Will the UK’s social media ban backfire?
The British government recently announced a ban on all social media usage for children up to the age of 16. But will the ban work? Today on Nudge, I explore the psychology of restrictions, bans an...
6 Jul 26min
