Will tips from a 102-year-old marketing book work in 2025?
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old...
31 Mar 202523min
Can you implant fake memories?
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism. Today, I explore the surprising scien...
24 Mar 202528min
Elon Musk’s Controversial Interview Question
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method mi...
17 Mar 202519min
Surprising truths about memory with Dr. Ranganath
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple str...
10 Mar 202531min
Should you trust your gut?
Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead ...
3 Mar 202528min
“99.9% of ads are genuinely awful” Tom Goodwin
Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and w...
24 Feb 202528min
7 marketing psychology tips you can apply today
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable...
17 Feb 202527min
Tiny nudges that can drastically improve your life
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim den Heijer explore the subtle yet powerfu...
10 Feb 202530min
