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Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patri...

15 Mar 202118min

What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows m...

1 Mar 202125min

For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an ...

15 Feb 202123min

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magic...

1 Feb 202124min

Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of u...

18 Jan 202125min

The Science of Marketing Course: https://scienceofmarketing.teachable.com Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Scien...

12 Jan 20218min

In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome bur...

30 Des 202026min

There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real...

14 Des 202022min