#6: The psychology behind effective pricing
Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective ...
22 Jun 201922min
#5: The science behind distinctive advertising
There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so man...
2 Jun 201923min
#4: How social proof reduces theft and doubles sales
One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains ho...
15 Mai 201917min
#3: Why marketers want to know your habits
Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life eve...
30 Apr 201923min
#2: Five highly effective negotiation tactics
Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talk...
13 Apr 201920min
#1: How music affects what we buy
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consume...
25 Mar 201923min
