The secret psychology behind movie trailers

This advice has changed the way I work.  Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one stud...

7 Okt 202431min

Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%. Today, on Nudge, I reveal what he told me.  Danny’s webpage at Lehigh: https://busin...

30 Sep 202428min

Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be pointless. Today, I will share psychological studies showing common interview flaws. I expl...

23 Sep 202419min

Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by the world’s best marketers, and used by scammers to manipulate and persuade. Are yo...

16 Sep 202443min

There’s a strange ritual Messi does at the start of every game that helps make him great. This ritual also helps job candidates succeed in interviews, sketch comedians create better jokes, and helped ...

9 Sep 202426min

Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor...

2 Sep 202431min

I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell on...

26 Aug 202420min

I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-insp...

19 Aug 202425min