“It's How McDonald’s Make Men Binge” Rory Sutherland
In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to m...
22 Apr 202432min
6 scientifically-proven persuasion techniques
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course R...
15 Apr 202418min
The overlooked secret to better writing
I wish I had followed Prof Todd Rodgers’ advice earlier. Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list...
8 Apr 202421min
Can knowing more make you enjoy less?
I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
1 Apr 202424min
Why Amazon paid staff $5k to quit
In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. Uri’s book Mixed Signa...
25 Mar 202429min
The £500 million marketing mistake
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebr...
18 Mar 202419min
The hidden (sexual) symbolism in the McDonald's logo
Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs d...
11 Mar 202422min
Why these irrational prices actually work
Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrat...
4 Mar 202423min
