He reviewed 74 marketing science papers so you don’t have to
Nudge2 Okt 2023

He reviewed 74 marketing science papers so you don’t have to

My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know. Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Episoder(289)

Can knowing more make you enjoy less?

Can knowing more make you enjoy less?

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

1 Apr 202424min

Why Amazon paid staff $5k to quit

Why Amazon paid staff $5k to quit

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.  Uri’s book Mixed Signa...

25 Mar 202429min

The £500 million marketing mistake

The £500 million marketing mistake

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebr...

18 Mar 202419min

The hidden (sexual) symbolism in the McDonald's logo

The hidden (sexual) symbolism in the McDonald's logo

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs d...

11 Mar 202422min

Why these irrational prices actually work

Why these irrational prices actually work

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrat...

4 Mar 202423min

Life lessons from a world-leading neuroscientist

Life lessons from a world-leading neuroscientist

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In ...

26 Feb 202436min

Do you have unethical amnesia?

Do you have unethical amnesia?

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suic...

19 Feb 202431min

The hypnotising effect of Valentine’s day

The hypnotising effect of Valentine’s day

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on pr...

12 Feb 202425min

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