He reviewed 74 marketing science papers so you don’t have to
Nudge2 Okt 2023

He reviewed 74 marketing science papers so you don’t have to

My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know. Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Episoder(284)

Feel free to ignore this episode

Feel free to ignore this episode

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Winston Churchill: Lessons for modern day leaders

Winston Churchill: Lessons for modern day leaders

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Listen to exactly 17 minutes and 42 seconds of this episode

Listen to exactly 17 minutes and 42 seconds of this episode

This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber...

17 Jul 202324min

The nudge behind this $200k side hustle

The nudge behind this $200k side hustle

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted...

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Today’s guest is Ri_h_rd Sh_tto_

Today’s guest is Ri_h_rd Sh_tto_

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better?  Find out in today’s epis...

3 Jul 202320min

Elizabeth Holmes: How she deceived the world (part two)

Elizabeth Holmes: How she deceived the world (part two)

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I expl...

26 Jun 202338min

There’s a problem with the world’s most famous nudge

There’s a problem with the world’s most famous nudge

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower househ...

19 Jun 202332min

Elizabeth Holmes: The psychology of a liar (part one)

Elizabeth Holmes: The psychology of a liar (part one)

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us bel...

12 Jun 202339min

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