I studied persuasion for 100 hours. Here’s what I learnt.
I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vaness...
5 Sep 202224min
How To Make Someone Say Yes
I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free...
29 Aug 202230min
How Your Subconscious Calls The Shots
You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make...
22 Aug 202222min
Why a Footballer Warned us About Nuclear War
At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why tall...
15 Aug 202221min
Think Customers Hate to Wait? Think Again.
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’...
8 Aug 202225min
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we ...
1 Aug 202229min
Think you know marketing? Take this test.
How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is ...
18 Jul 202224min
How to Make Numbers Unforgettable
All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way y...
4 Jul 202222min
