Why your accountant won’t get a tattoo
Nudge9 Okt 2023

Why your accountant won’t get a tattoo

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy. Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Episoder(290)

The overlooked secret to better writing

The overlooked secret to better writing

I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list...

8 Apr 202421min

Can knowing more make you enjoy less?

Can knowing more make you enjoy less?

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

1 Apr 202424min

Why Amazon paid staff $5k to quit

Why Amazon paid staff $5k to quit

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.  Uri’s book Mixed Signa...

25 Mar 202429min

The £500 million marketing mistake

The £500 million marketing mistake

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebr...

18 Mar 202419min

The hidden (sexual) symbolism in the McDonald's logo

The hidden (sexual) symbolism in the McDonald's logo

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs d...

11 Mar 202422min

Why these irrational prices actually work

Why these irrational prices actually work

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrat...

4 Mar 202423min

Life lessons from a world-leading neuroscientist

Life lessons from a world-leading neuroscientist

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In ...

26 Feb 202436min

Do you have unethical amnesia?

Do you have unethical amnesia?

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suic...

19 Feb 202431min

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