How adverts use psychology to win you over
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy...
24 Jun 202416min
How to win any argument (according to a neuroscientist)
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long ...
17 Jun 202422min
10 psychological tactics to write better emails
I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-cou...
10 Jun 202421min
How 22,000 were persuaded to clean sewage
This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum...
3 Jun 202425min
The persuasive power of profanity
Warning. This episode contains explicit language. In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or...
27 Mai 202425min
The speech that put a man on the moon
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax ...
20 Mai 202426min
“Don’t be fooled by this sales trick” Chris Voss
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.bla...
13 Mai 202427min
FBI hostage negotiator shares his worst mistakes
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: ht...
6 Mai 202425min
