Six proven principles to persuade anyone
Nudge4 Des 2023

Six proven principles to persuade anyone

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. Can you spot the gorilla? https://tinyurl.com/34m5vuz3 My social proof test: https://im.ge/i/jb1rxG The scarcity pub: https://im.ge/i/jb1Q90 My liking principle test: https://im.ge/i/jbS7JX Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

Episoder(281)

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A year-long happiness experiment: Try one new thing a week (did it work?)

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Learn 7 scientifically-backed marketing tips in 27 minutes

Learn 7 scientifically-backed marketing tips in 27 minutes

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.  You’ll learn:  How one word increased my email open rate by 6.4%. The tiny reward that h...

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Six eco-brands using psychology to sell

Six eco-brands using psychology to sell

Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.  You’ll learn about:  Tony’s viral advent calendar.  Oatly’s tiny cha...

12 Mai 202523min

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused...

5 Mai 202522min

Oliver Burkeman: “I stared at a painting for 3 hours straight”

Oliver Burkeman: “I stared at a painting for 3 hours straight”

Could staring at a painting for three hours make you more productive?  In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four...

28 Apr 202539min

The most destructive ad campaign in history

The most destructive ad campaign in history

How did a marketing campaign lead to one of the worst public health disasters in American history?  In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire t...

21 Apr 202527min

Louis Grenier’s Extremely Uncensored Take on Marketing

Louis Grenier’s Extremely Uncensored Take on Marketing

Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). ---  Buy Louis's book: https:...

14 Apr 20251h 4min

One simple trick to improve your memory

One simple trick to improve your memory

There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory.  You’ll learn: Why re-reading notes d...

7 Apr 202522min

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