What happens when AI can persuade humans?
Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m...
5 Aug 202425min
7 cognitive biases that might ruin your life
What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape ou...
29 Jul 202428min
The lying psychologist who fooled the world
He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share ho...
22 Jul 202430min
Rory Sutherland on Drink Driving, Five Guys and the Tube Map
In today’s episode of Nudge, Rory Sutherland explains how to Sell a £500 hoover Make a flight delay pleasurable Improve the London Tube map Persuade more effectively Make any cafe more popular Sto...
15 Jul 202426min
How to give an election winning speech
What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the ...
8 Jul 202425min
“It’s the mistake EVERY business makes” Rory Sutherland
In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit How doormen were undervalued What bees teach us about creativity The problem with R&D Amazon’s two way door Don’t...
1 Jul 202434min
How adverts use psychology to win you over
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy...
24 Jun 202416min
How to win any argument (according to a neuroscientist)
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long ...
17 Jun 202422min
