The speech that put a man on the moon

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind p...

29 Jun 202019min

Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder o...

14 Jun 202027min

Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the l...

1 Jun 202022min

The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the scienc...

18 Mai 202027min

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling autho...

4 Mai 202015min

The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenien...

20 Apr 202019min

Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of tou...

6 Apr 202022min

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what work...

23 Mar 202024min