The most destructive ad campaign in history
How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire t...
21 Apr 202527min
Louis Grenier’s Extremely Uncensored Take on Marketing
Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). --- Buy Louis's book: https:...
14 Apr 20251h 4min
One simple trick to improve your memory
There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory. You’ll learn: Why re-reading notes d...
7 Apr 202522min
Will tips from a 102-year-old marketing book work in 2025?
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old...
31 Mar 202523min
Can you implant fake memories?
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism. Today, I explore the surprising scien...
24 Mar 202528min
Elon Musk’s Controversial Interview Question
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method mi...
17 Mar 202519min
Surprising truths about memory with Dr. Ranganath
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple str...
10 Mar 202531min
Should you trust your gut?
Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead ...
3 Mar 202528min
