Awaken and Align24 Mar 2021

Episode 123: A Second Chance With Second Wind - How Karen Perez Turned A Passion Project Into A Global Business

Karen Perez is truly a face behind a mask-- the mask. The New York-based Stylist/Designer launched Second Wind, a boutique quickly turning heads for its empowering line of handcrafted masks. Amid the coronavirus pandemic as well as recent waves in social justice reform, this bold Latina sought to embrace a new “normal” with her talents. As clients inquired about stylish masks that wouldn’t hinder their busy lives, she designed a mask that could enhance the natural contour of feminine features while remaining true to practicality while making a statement for women. Second Wind carries the intent to empower women with every decision. With every piece Second Wind brings to life, there is a message of spirit, equality, and persistence as the world embraces a new normal. Since the brand launched in June 2020, Second Wind has received press recognition in outlets such as Vogue and WWD, and support from women like none other than AOC.

In This Episode, We Talk About:

Her mindset at the start of the pandemic and how she shifted her perspective during a time of uncertainty.
How Second Wind was born out of a time of rest, creativity, and a passion to serve people.
The moment she realized her passion project was more than just a trend from the pandemic.
Creating a mask business; a product that is so politicized
At the height of her brand launch, her designs were stolen from an influencer. How she dealt with that time and what she learned.
The power of the collective. How her community stepped in to bring awareness and accountability for the stolen designs. Being featured in Diet Prada and going viral.
How she met AOC.
How she received all the press and dream collaborations.
What she told herself during those hard times when she had $10 in the bank.
At the end of the episode, Karen asks me what I feel we should expect in the next 6 months of 2021.

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