How SAP is redefining B2B marketing
Kerstin Koder is Head of Marketing EMEA at SAP. SAP was named the most valuable brand in Germany by BrandZ™ and is also recognised as the most valuable brand in Europe.Kerstin has more than 20 years o...
10 Mai 202325min
Mastering the art of brand building
Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, produ...
30 Mar 202322min
The importance of a unified brand when your offering is complex
Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation, Ju...
15 Mar 202325min
Lessons on storytelling from inside Google and Instagram
Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.She has fifteen years of experience in both B2B and B2C market...
1 Mar 202321min
Making sense of Enterprise marketing
Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a nat...
15 Feb 202317min
B2B Needs to be Brave
Mark Choueke is author of the new book ‘Boring to Brave’. Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the ...
8 Feb 202329min
This is the Golden Age of Marketing
Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.Sa...
31 Jan 202320min
Richard & Cos review 2022 and preview 2023
Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast. The last year of the po...
24 Jan 202337min
