Sparking B2B creativity with TikTok

Sparking B2B creativity with TikTok

Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media.

Isobel is a creative and strategic marketer, passionate about big media brands and driving business growth.

TikTok is the leading destination for short-form mobile video, whose mission is to inspire creativity and bring joy.

We discuss:

  1. How TikTok helps B2B businesses achieve their marketing goals
  2. What B2B brands should know about TikTok audiences
  3. Why B2B marketers undervalue the importance of creativity
  4. The role of humour in TikTok’s B2B Marketing

Episoder(45)

Jazz Berry on creating healthy B2B sales and happy customers

Jazz Berry on creating healthy B2B sales and happy customers

Jazz Berry is the Senior B2B Marketing manager at Deliveroo for Work, which is a 'creative food solution for every area of your business'. Her most recent achievements include rebranding two different...

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Why 2022’s a big year for B2B

Why 2022’s a big year for B2B

Cos Mingides & Richard Parsons are the Co-founders at True and the minds behind the B2B Needs Don Draper podcast. Returning back on the show to talk about what we have learnt from our guests, the stat...

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Steve Vinall on the art of global communications

Steve Vinall on the art of global communications

Steve Vinall is the Director of Global Communications at Rackspace Technology. He articulates and shares the Rackspace story with all audiences. Steve leads their PR, AR, Customer Advocacy and Interna...

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Amie Stankiste on investing in effective marketing within financial services

Amie Stankiste on investing in effective marketing within financial services

Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.Amie leads an...

3 Nov 202122min

Katherine Lamb on calibrating global marketing strategy at HSBC

Katherine Lamb on calibrating global marketing strategy at HSBC

Katherine Lamb is the Global Head of Marketing Strategy for the commercial and investment bank at HSBC. She’s in charge of planning and executing global marketing strategy, her scope covering global p...

19 Okt 202128min

Michelle Goodall a primer on B2B brand communities

Michelle Goodall a primer on B2B brand communities

Michelle Goodall is the Chief Marketing Officer at Guild, a platform for professional communities and networking. She’s responsible for driving Guild’s growth. She also has over 20 years of experience...

5 Okt 202128min

Keith Browning, lessons in brand marketing effectiveness

Keith Browning, lessons in brand marketing effectiveness

Keith Browning is the Brand Marketing Global Lead at LinkedIn Marketing Solutions. With over a decade's marketing experience in start-up and blue-chip companies alike, Keith currently leads Brand Mark...

22 Sep 202125min

Rosie Guest on mapping B2B financial services marketing

Rosie Guest on mapping B2B financial services marketing

Rosie Guest is the CMO at Apex Group and a member of their Executive Committee.She’s ​​led and scaled the Group Marketing and Communications function at Apex as it’s grown from a mid-sized asset manag...

7 Sep 202132min

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