Building a B2B scale-up machine

Building a B2B scale-up machine

Michael Bouteneff is the Director of Integrated Marketing Strategy at SVB, (which was formerly known as Silicon Valley Bank). SVB helps founders of high-growth tech businesses achieve their often ambitious goals.

Michael has a background in growth marketing and brand-building, spanning both B2C and B2B industries, having worked at both start-ups and Fortune 500 companies. Prior to SVB, he held senior roles at Mastercard and IBM, to name just a few.

We discuss:

  1. How SVB grows brand awareness with their target audience
  2. What brand marketers are doing wrong
  3. The importance of retention vs winning new customers
  4. How B2B marketers can use advertising to better achieve goals

Episoder(45)

Transforming brand perception with ŠKODA UK

Transforming brand perception with ŠKODA UK

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.U...

18 Jan 202325min

Making sense of brand and demand in B2B

Making sense of brand and demand in B2B

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-...

30 Nov 202218min

B2B creativity in the built environment

B2B creativity in the built environment

Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment. Mace connects expertise across the entire property lifecycle for ...

15 Nov 202228min

The power of passion and collaboration in B2B marketing

The power of passion and collaboration in B2B marketing

Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. For Nikki, it’s all about relationships - whether working with sales teams, suppliers, ...

9 Nov 202238min

Optimising B2B marketing effectiveness

Optimising B2B marketing effectiveness

Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers. True is in the business of making ...

2 Nov 202229min

Rethinking B2B media and advertising with Reach PLC

Rethinking B2B media and advertising with Reach PLC

Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and ma...

28 Sep 202227min

Exploring creativity and ambition in B2B

Exploring creativity and ambition in B2B

Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.Martin has been helping brands...

17 Aug 202229min

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