Exploring creativity and ambition in B2B

Exploring creativity and ambition in B2B

Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.

Martin has been helping brands of all sizes grapple with the challenges and opportunities of the digital revolution. He was the winner of an IPA Effectiveness Award and is a regular speaker on digital strategy, including at SXSW.

We discuss:

  1. The opportunity for creativity in B2B
  2. How B2B marketing can become more ambitious
  3. Fame and customer consideration
  4. The importance of category reach and consideration

Episoder(45)

Sparking B2B creativity with TikTok

Sparking B2B creativity with TikTok

Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media. Isobel is a creative and strategic marketer, passionate abou...

2 Aug 202221min

We discover Just Eat’s taste for creativity in B2B

We discover Just Eat’s taste for creativity in B2B

Shane Mansfield is the Marketing Director at Just Eat for Business He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business...

19 Jul 202230min

A review of Cannes Lions 2022 for B2B Marketing

A review of Cannes Lions 2022 for B2B Marketing

Richard Parsons, Co-Founder and Martin Harrison, Strategy Director at true. We catch them fresh from the excitement of Cannes 2022, which finished the week before last. We thought it’d only be right t...

13 Jul 202224min

Miriam Faber on making sense of Meta for B2B

Miriam Faber on making sense of Meta for B2B

Miriam Faber is the UK Head of Business Marketing at Facebook by MetaMiriam has worked in B2B strategic marketing roles for 17 years, delivering award-winning content for agencies such as M&C Saatchi,...

29 Jun 202225min

David Tiltman on B2B marketing’s new dawn

David Tiltman on B2B marketing’s new dawn

David Tiltman is the SVP of Content for WARC. They provide the latest evidence, expertise and guidance to make marketers more effective. Their clients include the world's largest advertising and media...

21 Jun 202224min

James McCarthy on the truth behind B2B brand building

James McCarthy on the truth behind B2B brand building

James McCarthy is the Director of Product Marketing at Similarweb. Now a public company and a 'unicorn', James leads the positioning and messaging across their products to market. Prior to Similarweb,...

1 Jun 202232min

Max Kahn on driving global marketing through creativity

Max Kahn on driving global marketing through creativity

Max Kahn is the Head of Growth for SAP.IO. Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the...

24 Mai 202224min

Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes worked as Group Marketing Director at Royal Mail and Vice President, Head of Brand Marketing & Sponsorship at Mastercard, and is now the Group Brand Director at Phoenix Group, the largest l...

18 Mai 202232min

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