Fujitsu's Innovative Approaches to Global Thought Leadership

Fujitsu's Innovative Approaches to Global Thought Leadership

Welcome back to another exciting episode of B2B Needs Don Draper, the podcast that brings creativity and inspiration back to B2B marketing

Today we have a very special guest joining us - David Gentle, the Global Head of Message and Insight at Fujitsu. Like Don Draper himself, David is a communication expert with a strong track record of delivering impactful messages. In this episode, we dive into the world of brand marketing and thought leadership at Fujitsu, exploring their journey of transformation and their commitment to innovation and sustainability.

We discuss:

  • Fujitsu's transformation from IT hardware to IT services and consulting
  • Importance of brand marketing during periods of change and momentum
  • Cultural Differences in Advertising
  • Importance of aligning stakeholders
  • Advice to avoid overthinking and trust in creativity

Episoder(45)

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
finansredaksjonen
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
pengepodden-2
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse