Crowdsourcing Creativity for Toy & Game Design

Crowdsourcing Creativity for Toy & Game Design

Many industries, including toy and game makers, are increasingly depending on crowdsourcing for fresh ideas and to help decide what products to make. Outsourcing creativity to the masses can offer valuable feedback… but that data can also be misinterpreted, misunderstood or provide just-plain-bogus ideas. The annual toy business in the United States is a $100 billion-dollar industry. It’s by far the biggest toy market in the world, but apparently the “titans of toys” are out of ideas. So now, their attitude about creating new “stuff” has shifted to an attitude of – you know what - you do it! Really, no really! To breakdown the inner workings of today’s toy and game world, Jason and Peter turned to an old friend, David Fuhrer who has created and licensed more than 300 toys, games, and household products, generating retail sales of over $1 billion dollars. These include iconic products such as Nerf Vortex Football, Aqua Doodle, Twisty Petz, Guitar Hero Air Guitar, Bounce Around Tigger, Hershey’s S’mores Maker, and more. AND…he’s also the Guinness World Record holder for being the fastest backwards talker. Really, no Really. *** IN THIS EPISODE: 24 toy companies rejected one of the best-selling toys! How does an idea become a product, solve an everyday problem or innovate a classic? In 2024 is it possible to successfully pitch a Beanie Baby-like idea? The billion-dollar idea for a Tailor Swift product. The surprising new trends in toys and games. Why physical games and puzzles have made a comeback. How do crowd sourced ideas pay off for the idea creators? How David’s “backward talking” launched a career. We challenged David to translate classic Seinfeld lines…backwards. The deadliest toys ever put on the market! Googleheim: Test your toy knowledge! *** FOLLOW DAVID: X: @funanuf123 *** FOLLOW REALLY NO REALLY: www.reallynoreally.com Instagram YouTube TikTok Facebook Threads X See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(126)

The Secret to Happiness + The Happiest Person on Earth

The Secret to Happiness + The Happiest Person on Earth

Peter discovered that the most popular course in Yale’s over 300-year history was the “Class on Happiness”. Really, no Really! In the modern era, happiness has become an industry, with motivational s...

27 Jun 202344min

Tipping: How Not to Tip, When to Tip + How Much to Tip

Tipping: How Not to Tip, When to Tip + How Much to Tip

How did tipping get so confusing? The Cut, a New York magazine, recently published new guidelines for tipping and suggested a 20% gratuity, regardless of the level of service you received. Really, no ...

20 Jun 202343min

The King of Collectibles, Autographs + Costanza Glasses

The King of Collectibles, Autographs + Costanza Glasses

A Mickey Mantle baseball card recently sold for $12.6 million dollars and the collectibles market is valued at $458 billion dollars… Really, no Really! Jason and Peter marveled why people collect com...

13 Jun 202349min

Museum of Failure, Meaningful Risk + BBQ Oreos

Museum of Failure, Meaningful Risk + BBQ Oreos

When Peter and Jason discovered that there was a museum dedicated to failure, their response was of course… Really, no really?   They both began to ruminate about their own failures and the relation...

6 Jun 202346min

Dick Van Dyke: Aging, Joy + Rescue Dolphins!

Dick Van Dyke: Aging, Joy + Rescue Dolphins!

What will you be like when you’re older? As Jason and Peter bemoan their current state of crankiness - aches, and pains, increased lack of patience and errant hair growth, they also express their tre...

30 Mai 202357min

Noise Pollution, Misophonia + Chewing Rage

Noise Pollution, Misophonia + Chewing Rage

Everyone is bothered by certain sounds – chewing noises, dogs barking, babies crying, leaf blowers, but 20% of the population could have a very different, more visceral reaction - anger and panic! The...

23 Mai 202345min

The Quiet Zone, NSA Surveillance + WI-FI Daredevils

The Quiet Zone, NSA Surveillance + WI-FI Daredevils

Was your screen-time up last week? How’d that make you feel? In a world where we underestimate our screen time by 100% and studies indicate that social media corrodes self-esteem - would we be happie...

16 Mai 202342min

AI…A visionary’s unique take!

AI…A visionary’s unique take!

The man considered “The Godfather of A.I.” Geoffrey Hinton abruptly resigned from Google saying… a worst-case A.I. scenario could be on the horizon. With Big Tech companies going all-in on potentially...

9 Mai 202357min

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