Partnership Strategies for Agency Growth

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot ...

7 Feb 202311min

In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used...

6 Feb 20236min

In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate you...

5 Feb 202310min

In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustai...

4 Feb 20239min

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we...

3 Feb 202310min

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on market...

2 Feb 20239min

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...

1 Feb 20239min

In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often result...

31 Jan 20238min