Ep. 516: Mike Gorenstein

Mike Gorenstein returns to explain the importance of focusing as a business in the cannabis industry: "It's easy to say, 'Well, we think we're the best at all these,' but if you then take that energy and you refocus it in one area, you're likely to excel." Gorenstein believes that the best way to get rid of the illicit market is to bring it into the legal space and notes that, even though regulation is necessary for safety, strict standards must be required when mass production comes into play. Gorenstein also discusses the benefits of effective branding, the future of legalization and global standards, states rights, and more.