340: How Gabi Lewis dominated a $40 billion industry

What's the secret to sustain healthy behaviors like exercise, diet, and stress management? Coaching.    Rishi Mandal discovered this while researching the challenges of America's health crisis. So, he started Future, an online coaching platform that connects everyday people to coaches to receive custom one-on-one health training. Since 2017, Rishi and his team have raised $120M in funding and built Future into the largest employer of coaches and trainers in America. Most importantly, they've garnered a retention rate unheard of in the health and exercise industry.    Listen to Nathan and Rishi discuss:  Why his childhood was all about inventing  Lessons from his first 2 businesses, Slide and Sosh  Getting the price point to work for Future Building the company in problem-solving phases  Why retention is the most critical factor for success  Why customers pay for people's time, not software The decision to vertically integrate with their coaches  And much more subscription business advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Aug 202259min

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber ( Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad.    But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built.  Listen to Nathan and Erin discuss:  How Triangl started on a second date at the beach When their manufacturer stole their idea  Why businesses undervalue word of mouth  Their “one bikini sale a day” mindset  Connecting with Hailey Bieber, Bella Hadid, and the Kardashians  Dealing with copycats and competitors  How they stayed lean amongst extreme growth  Her mental health challenges in coping with success  Coaching and mentoring women in business  And much more business and personal growth advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Aug 202253min

Are you ready to leverage the popularity of TikTok to grow your business? Gerardo Perez is the founder of Marketing&, one of the world's leading digital agencies focused on driving paid results on TikTok. Gerardo has 11.2M likes, 323,000 followers, and generated over 100M organic views. He's spent more than $2M in advertising on the platform and is ready to share his strategies with you.    Listen to Nathan and Gerardo deep-dive on: The rise of his marketing agency Marketing& Examples of dramatic results for his clients  Why it's a good time to start investing in TikTok ads  The unique language of TikTok content  Creating native content on TikTok  Producing creative entirely on mobile  TikTok's targeting capabilities  Why brands should still post organic content  TikTok trends and their attachment to audio  Researching the TikTok ad library Mix and match creative  And much more TikTok ad strategies…   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Aug 202245min

Harley Finkelstein is an entrepreneur, lawyer, and president of Shopify. Harley was store #137 when he started on Shopify as a merchant in 2009. After law school, he joined the team at Shopify and helped build it into the world’s #1 ecommerce platform. In 2021, the Shopify ecosystem generated $440B in economic value. For Harley, the success of Shopify all comes down to a belief that entrepreneurship is the greatest equalizer on the planet.    Listen to Nathan and Harley discuss:  Starting his first business at 17  How he supported his family by selling t-shirts  Why he went to law school to be a better entrepreneur Meeting Tobias Lütke at a coffee shop in Ottawa  The early days of Shopify and the Build a Business Competition Why he started a tea business on Shopify store in 2021 Why he looks for obsessiveness when angel investing in companies  The importance of self-awareness as an entrepreneur And much more ecommerce wisdom…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

29 Jul 202252min

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on air, she went off-script. The decision changed her business and the beauty industry forever. Jamie built IT Cosmetics into a multi-billion dollar empire centered on authenticity before it was a buzzword. She became the first woman CEO in L’Oréal’s history and has written a book, Believe IT: How to Go From Underestimated to Unstoppable, about her incredible journey from the brink of bankruptcy to billionaire CEO.    Listen to Nathan and Jamie discuss:  Creating IT Cosmetics as a solution for her skin condition rosacea Sketching out a business plan while on her honeymoon  How to dig deep into your “why”  Creating a brand around an approachable beauty image Going off-script on her first QVC segment  The importance of her authenticity as a spokesperson Transition planning and selling to L’Oréal  And more female founder inspiration…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

21 Jul 20221h 1min

How did Ed Mylett gain 3 million social media followers without spending a dollar on ads? Authenticity. Ed is an entrepreneur, best-selling author, performance coach, and speaker. He landed on the Forbes 50 wealthiest under 50, and was recognized as one of the wealthiest self-made people in the world in his 30s. His recently published book, The Power of One More, will help you learn why you're closer to your dreams and goals than you think.    Listen to Nathan and Ed discuss: How to read people and listen intently  Learning the "power of one" philosophy from his father's sobriety journey Overcoming imposter syndrome and failure in the finance world Lessons from his new book, The Power of One More Becoming friends with his hero Tony Robbins Building a media empire from scratch  Balancing 17 different companies And much more business mindset advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

13 Jul 202256min

Everyone kept telling Phil Hutcheon “that's just how it is” when it comes to the absurd processing fees for concert tickets. That's why Phil started Dice, a platform for fans to see the musicians they love in the most hassle-free way possible. Since its launch in 2013, Dice has raised over $100M in capital, has more than 380 workers, and is expanding its services globally. From testing the business idea with a fake company to phone calls with Kayne West, Hutcheon built Dice into a commerce engine for the music industry.   Listen to Nathan and Phil discuss:  Why he rejected a promotion to start a career in music  Building the Modular Records sound through legendary parties Bootstrapping his music management company Deadly People  Testing a ticketing model with a fake company Scoring the first contracts for Dice Why it took 3.5 years to build out Dice’s discovery feature Working with artists like Adele and Kayne West Raising over $100M in capital after a slow start And much more fundraising advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

6 Jul 202254min

Brittany Stewart is the cofounder of BURST Oral Care, one of the fastest-growing ecommerce businesses in the United States. She met her cofounder, Hamish Khayat, through a mutual friend, and it was a match made in startup heaven. Hamish had a revolutionary toothbrush prototype, and Brittany had the skills to make it a business.    After 3 years of attending dental conventions across the country, Brittany built BURST into a community of 30K dental ambassadors. Her ultimate goal–put a BURST product in every bathroom in America.    Listen to Nathan and Brittany discuss:  Bringing Hamish’s electric toothbrush prototype to life Why they felt like rock stars at their first dental convention How showcasing their ambassadors in ads doubled their growth Why customer service is the most important part of their business Working with influencers like the Kardashians Why clarity is the most valuable leadership trait  Hiring people based on personality over skills Why the giving is an investment in the business  And much more subscription-based business advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

1 Jul 202248min