340: How Gabi Lewis dominated a $40 billion industry

340: How Gabi Lewis dominated a $40 billion industry

Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry. Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition. In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder. Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”. Key Takeaways How Lewis started Exo Protein, selling cricket protein bars Recognizing the paleo food trend and targeting that market How Lewis got angel investors such as Tim Ferris and Nas His decision to sell the company and launch Magic Spoon cereal Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce The successful launch of Magic Spoon and the power of influencers Why product-market fit is the most important aspect of launching a business How Magic Spoon was affected by Covid and the evolution of hiring and scaling The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty Why Lewis believes that a high-quality product is the most important aspect of any business Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”

Episoder(586)

107: Mastering PR & Why Ego is Your Worst Enemy with Ryan Holiday

107: Mastering PR & Why Ego is Your Worst Enemy with Ryan Holiday

No one ever "gives" an entrepreneur a job, they make one for themselves. Entrepreneurs don't ask for permission, they just do. And no one exemplifies this better than Ryan Holiday who has made an enti...

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106: Giving People The Power to Fund Anything with James Beshara of Tilt

106: Giving People The Power to Fund Anything with James Beshara of Tilt

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105: Disrupting the Transportation Industry with Millions of Users in 4 years with Polina Raygorodskaya from Wanderu

105: Disrupting the Transportation Industry with Millions of Users in 4 years with Polina Raygorodskaya from Wanderu

Something that most entrepreneurs struggle with the most is coming up with an idea for a startup. They'll study business forecasts and look at unique trends trying to find the next big thing. What mos...

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104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

There are no shortcuts when it comes to good online marketing, something that Dave Hobson knows all too well. As the resident expert on all things marketing at Foundr we give you a very special episod...

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103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

The term "unicorn company" describes a startup valued at over $1 billion that managed to get there in a relatively short period of time. Usually when we talk about unicorn companies, we're dealing wit...

3 Aug 201644min

102: How to Get up Early and Overcome Extreme Adversity with Hal Elrod

102: How to Get up Early and Overcome Extreme Adversity with Hal Elrod

When Hal Elrod was 19 he was involved in a car accident with a drunk driver that left him with brain damage, 11 broken bones, and doctors telling him that he'd never walk again. While many people woul...

27 Jul 20161h

101: How to Build a Service Based Business Empire with Brian Scudamore

101: How to Build a Service Based Business Empire with Brian Scudamore

Brian Scudamore of O2E brands knew all along that he wanted to be an entrepreneur. Relying on that sense of determination, he's built up a sprawling multimillion-dollar business empire, with franchise...

20 Jul 201644min

100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

On November 9, 2013, I released the first episode of the Foundr Podcast. It was with Fabio Rosati, then-CEO of Elance. To be completely honest, I wasn't quite sure what I was trying to achieve by rele...

13 Jul 201656min

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