‘PR has too many meetings’ – PRWeek podcast, dispatches from the other side

‘PR has too many meetings’ – PRWeek podcast, dispatches from the other side

Why are the roles of ‘hack and flack’ so interchangeable? PRWeek UK’s latest podcast takes a close look.

This week's Beyond the Noise episode features Ali Lyon, a comms professional formerly at FleishmanHillard who is now a reporter at CityAM, and Genelle Aldred, a broadcast journalist who has worked for the BBC, ITV, ITN, and Sky.

Her comms career includes senior roles at Hill & Knowlton. She is now a comms trainer and strategic media advisor with her own firm, Genelle Aldred Communications.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek UK news editor Siobhan Holt, Lyon and Aldred discuss how they both started in their respective careers in journalism and PR, and why they switched into or out of the communications industry.

The pair identify the biggest challenges in communications and journalism; and look at key issues including training, media relations and client management.

Lyon and Aldred explain what makes comms and journalism compatible industries and whether it’s easier to move from a role in PR into journalism, or the other way round.

The pair also offer their top tips to PR professionals.

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Episoder(262)

Should PR ditch phone calls? Gen-Z pros debate

Should PR ditch phone calls? Gen-Z pros debate

A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications...

8 Jul 35min

Cannes: where are the UK indie winners?

Cannes: where are the UK indie winners?

What were the biggest lessons and talking points from Cannes Lions 2026? PRWeek’s latest podcast takes a look.Beyond the Noise looks at some of the biggest communications and PR issues. Download the p...

26 Jun 22min

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

We put more of your confessions under the spotlight in the latest episode of PRWeek’s ‘Am I the PR A***hole?’ (AITPRA) podcast.In each episode of AITPRA, PRWeek will read out your anonymous confession...

24 Jun 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Jun 15min

Edelman, Burson and Smarts on Cannes predictions

Edelman, Burson and Smarts on Cannes predictions

In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival.Ahead of the Cannes Lions International Festival ...

18 Jun 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Jun 42min

Where are PR’s LGBTQ+ leaders?

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Jun 41min

Space comms: why rockets really aren’t the story

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Jun 35min

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