047 Beatriz Acevedo| she's the boss

BEATRIZ’S BIO

Beatriz sometimes wears a black t-shirt with two simple words - “La Jefa”, en ingles, The Boss. And that, she has been, and continues to be as a serial founder, CEO, trailblazing, Emmy-winning remarkable woman. In her words: “In my life journey, I've always strived not just for personal achievements but to reshape narratives and champion the next generation of Latino leaders.” She has done just that.

Her career began in Mexico, as an 8 year old (yes 8!) radio announcer. Beatriz moved to the U.S. in her early 20s, by then she had won 3 Emmy and an MTV award. She has started several companies, including MiTu and her current venture Suma Wealth - collectively raising over $55 million for the ventures she has led and founded, one focused on media & entertainment representation, the other on economic empowerment - but they are in fact intertwined. Very few people raise any money for their ventures, let alone tens of millions, and as a Latina she is one of a handful.

She is a regular contributor on NBC News, Forbes, Fast Company, Fortune, The Wall Street Journal, Los Angeles Times where she talks about representation, capital access, entrepreneurship, Latinos and the American economy. Beatriz has also appeared on Guy Raz's “How I Built This”, Eva Longoria’s Connections Podcast, and LinkedIn News “Hello Monday”.

She currently serves on the boards of Beneficial State Bank, the Latino Community Foundation, and the 2028 Los Angeles Olympic Committee among others . She also leads the Acevedo Foundation, initiated by her father in Mexico three decades ago, now focuses on education, representation, economic empowerment, and enabling access to capital for emerging Latino entrepreneurs and leaders.

SUMA Wealth, where she serves as CEO & Co-founder, is attempting to seize on a $182B opportunity – young U.S. Latinos through a fintech platform that expertly combines financial tools with culturally relevant financial education. This unique, community-driven approach has paved the way for collaborations with the largest financial institutions in the world and has about 1 million users.

BEATRIZ RELATED LINKS

Suma Wealth + MiTu

In Her Footsteps - YouTube

Forbes Profile

Beneficial State Bank Profile

Latino Community Foundation Profile

GENERAL INFO| TOP OF THE GAME:

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