Umami
Umami; the essence of deliciousness. Why do we so often feel the urge to "eat our flowers" out of the pure longing of their beauty. Sometimes our designs are so gorgeous that we say things like "I wan...
26 Okt 202130min
Comfort Zone
The Comfort Zone is that place you end up when you stop challenging yourself or pushing your limits as a florist or designer. Things seem to "work", so why change them? The reason you change them is b...
15 Okt 202144min
Wedding Stresses
We feel like we plan down to the second for the wedding day of THEIR dreams. Then the inevitable happens.... a lost linen, a rain storm, no Dahlias! It is ultra stressful when you have promised someth...
28 Sep 202153min
Respecting Your Flowers
We must take the time to respect our flowers. As a florist, we take so much time convincing our customers of the quality and longevity of our flowers we sell, but do we spend enough time respecting th...
14 Sep 202138min
Season 2 coming in late summer!
Looking forward to a new season of Florist Life Podcast... It's coming in late summer... keep an eye out!
27 Jul 202151s
Sustainability
The floral industry has developed so many incredible tools to help us design with more convenience and ease over the last few decades. Often, I find that designers seem to be unaware of the origins of...
20 Jul 202134min
Market Price
I hear so often, "what should I charge for that?". There is no real mystery of the markups and margins of the retail world. If we examine closely how we can use our intuition, creativity, and logic....
13 Jul 202141min
Your Niche
Creating and curating your own niche doesn't need to be complicated. The simple way to create your own is to identify the client you are interested in serving and identifying your own strengths. By ...
6 Jul 202126min
