Wedding Recipe
We dread the moments at weddings when we realize we have either bought way too much product or not enough product for our event we are working on.... We feel so vulnerable or even like we have lost ou...
29 Jun 202146min
The Other Side
We all have been through it... Covid 19 took the industry for a wild ride. The effects are still lingering, and they will be for a while, but we will persevere. The idea that we have constant control ...
22 Jun 202132min
Sympathy Work
Sympathy work is somewhat of an art form. As a florist, you must blend, with grace, the consultation with the implementation of the design in a short period of time. The consultation is often the most...
14 Jun 202143min
Industry Advocacy
As a florist, do you help support your industry? Think of how many people you know in the floral world. Would it not make sense to think of them as allies or colleagues, rather than competitors? Don'...
1 Jun 202129min
Respect & Appreciation
Many people are unaware of the grueling effort it takes to get flowers from the farm to their home. The mystery can be chalked up to misconception, ignorance or just disinterest. As a florist, it is i...
24 Mai 202135min
Lighten Up
Why so serious? It's time we lighten up. The floral business is a surreal comedy show, and we are the stars. As florists, we have to try to find the humor in what is happening around us every day. Th...
16 Mai 202126min
Perceived Value
Who is your customer? How do they see what you do and what you sell as valuable? There is a definite distinction between people looking for quality over quantity, and vice versa. Does your client see...
9 Mai 202127min
Irate Customers
The irate customer conflict is a scene we would rather avoid. As florists, we are embedded in the service industry and will surely encounter them, and often at the worst time. Be prepared, and know th...
2 Mai 202124min
