Claire Mazur and Erica Cerulo: 831 Stories Co-Founders
Second Life14 Okt 2024

Claire Mazur and Erica Cerulo: 831 Stories Co-Founders

Claire Mazur and Erica Cerulo are the founders of the modern romantic fiction entertainment company 831 Stories. The two met in college, and after graduating, Claire worked in the arts and Erica in editorial, but they stayed close and constantly shared ideas. In 2010, they partnered up and launched Of a Kind, an e-commerce company that sold limited-edition pieces and crafted meaningful editorial content about the designers behind them. Of a Kind grew a loyal following of customers who loved Claire and Erica’s keen sense of style and humor. In 2015, they sold the business to Bed Bath & Beyond and stayed at the company for four more years doing marketing and strategy. In 2019, BB&B closed Of a Kind, which allowed Claire and Erica to slow down for the first time in years. They took a pause and thought about their next steps. Realizing the potential of the romance space (and how much they personally resonated with the content), they founded 831 Stories. The company now has a publishing imprint with Simon & Schuster, and their first book, Big Fan by Alexandra Romanoff, was published this past September.

Episoder(658)

Marianna Hewitt: Influencer, Blogger and Co-Founder of Summer Fridays

Marianna Hewitt: Influencer, Blogger and Co-Founder of Summer Fridays

When you grow up in Ohio with dreams of moving to Los Angeles, becoming a TV host, and owning a Range Rover, people don't always take you seriously, according to Marianna Hewitt. However, with a bit of luck, perseverance, and the skills to turn her dreams into reality, Hewitt moved to L.A. and not only became a TV host but parlayed her experience into a career as a YouTube star, blogger, influencer, and now skincare brand co-founder. "My mentality is someone out there is doing the thing you want to do. Why can't it be you?" she tells Hillary Kerr on episode 18 of Second Life.

18 Jun 201840min

Jen Gotch: ban.do Founder and Chief Creative Officer

Jen Gotch: ban.do Founder and Chief Creative Officer

If you asked Jen Gotch in her 20s what her career might be like today, she'd have had absolutely no idea. "I'm a late bloomer," she tells Hillary Kerr on episode 17 of Second Life. The businesswoman and founder of the stylish gifts and accessories brand Ban.do spent college studying literature and philosophy with the goal of becoming a lawyer, only to realize that wasn't the path for her. Little did she know it would be a career in food styling that would ignite her creativity and lead to the beginning of her own brand then, later, a podcast about mental health.

11 Jun 201839min

Cassandra Grey: Violet Grey Founder

Cassandra Grey: Violet Grey Founder

From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 16 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.

4 Jun 201838min

Anna Brockway: Chairish Co-Founder and Chief Marketing Officer

Anna Brockway: Chairish Co-Founder and Chief Marketing Officer

The fast-paced world of advertising couldn't seem more opposite to vintage furniture shopping. However, after pressing pause on a career in marketing to raise her quickly growing family, Anna Brockway found herself using her advertising know-how to start her own website for selling vintage furniture. Brockway explains how she turned a little website called Chairish into the curated online marketplace for vintage home goods that it is today on episode 15 of Second Life.

28 Mai 201840min

Mandy Moore: Actress and Singer-Songwriter

Mandy Moore: Actress and Singer-Songwriter

There are two ways to tell Mandy Moore’s career story. While we’re familiar with the highlight reel—Moore was a breakout singer at just 15 and is a Golden Globe nominee—the real story is far more complex. In episode 14 of Second Life, Moore opens up about self-doubt and setbacks and how they helped shape the woman and actor she is today.

21 Mai 201847min

Sophia Rossi: HelloGiggles Co-Founder

Sophia Rossi: HelloGiggles Co-Founder

Sophia Rossi's résumé is filled with accomplishments, but there's one achievement you won't find on there: graduate. The fiercely successful CEO of women's lifestyle website HelloGiggles skipped college to dive straight into full-time work after high school. In episode 13 of Second Life, Rossi talks about working as a producer on The Hills, learning from startup mistakes, and what it takes to be a great manager.

14 Mai 201830min

Tracy Sun: Poshmark Co-Founder

Tracy Sun: Poshmark Co-Founder

Tracy Sun may be at the helm of the impressive fashion-tech startup Poshmark, but she doesn't consider herself a "fashion person." She studied biology and psychology in college with the intention of pursuing a career in neuroscience. Little did she know that she would trade medical school for business school and leave behind New York City for the tech mecca that is Silicon Valley. Sun explains how she made the transition from science to startup in episode 12 of Second Life.

7 Mai 201836min

Jessica Alba: Actress and Founder of The Honest Company

Jessica Alba: Actress and Founder of The Honest Company

Having a successful career might seem like the goal for many actors, but for Jessica Alba, it was a foundation to try something entirely new: building a business. The founder of The Honest Company shares the most powerful lessons she’s learned along the way, including letting go of ego, recruiting the right people, and the most important quality you can possess.

30 Apr 201841min

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