How business intelligence can drive a football club forward

How business intelligence can drive a football club forward

For this episode, we invited Mark Simmons and Brandon Barca from Nashville SC to talk about how the club is using business intelligence to evolve. Mark Simmons is Senior Director, Business Intelligence and Brandon Barca Senior Director, Digital Strategy at the club from the state of Tennessee. We are looking at the whole data journey, from gathering it to processing, predicting and using it.

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Episoder(54)

Reaching the Next Generation of Football Fans on Roblox - ft. Ricardo Briceno & Alexander Mühl

Reaching the Next Generation of Football Fans on Roblox - ft. Ricardo Briceno & Alexander Mühl

We talk with Borussia Dortmund and Gamefam about how football clubs can use Roblox to reach younger fans. Ricardo Briceno and Alexander Mühl discuss FIFA Super Soccer, Dortmund’s activation reaching a...

24 Jul 48min

Football Against Violence: Inside Samsunspor’s Purple Jersey Project – ft. Zeycan Yıldırım

Football Against Violence: Inside Samsunspor’s Purple Jersey Project – ft. Zeycan Yıldırım

We talk with Zeycan R. Yıldırım, CMO of Samsunspor, about the Purple Jersey Project and the role of social responsibility in football. From using a special jersey to raise awareness about violence aga...

15 Mai 38min

Driving Innovation in Football Clubs: Revenue, Culture & Real Change – ft. Thomas Rypens & Dirk Schluenz

Driving Innovation in Football Clubs: Revenue, Culture & Real Change – ft. Thomas Rypens & Dirk Schluenz

We talk with Thomas Rypens, Innovation and Insights Director at Club Brugge, and Dirk Schluenz, Managing Director of 1. FC Nürnberg Marketing, about practical innovation in modern football clubs. From...

12 Mar 45min

Football for All: Improving Accessibility Across the Game – ft. Michael Rice

Football for All: Improving Accessibility Across the Game – ft. Michael Rice

We talk with Michael Rice from AccessibALL about how football improves accessibility for disabled fans, staff and media. From small operational fixes to large-scale tournament standards, we discuss th...

3 Des 202546min

Global Game, New Markets: Inside Cádiz CF & Al-Kholood  – ft. Ben Harburg

Global Game, New Markets: Inside Cádiz CF & Al-Kholood – ft. Ben Harburg

We talk with Ben Harburg about the changing geography of football investment. From Cádiz CF’s international strategy to the first foreign ownership in Saudi Arabian football with Al-Kholood, we discus...

23 Okt 202543min

Revolutionizing Latvian Football: Inside Virsliga's App - ft. Maksims Krivuņecs & Vladimir Liulka

Revolutionizing Latvian Football: Inside Virsliga's App - ft. Maksims Krivuņecs & Vladimir Liulka

We talk with the Latvian Virsliga about revolutionizing fan engagement through their new mobile app. Chairman Maksims Krivuņecs and CEO of Blocksport Vladimir Liulka discuss the app's development, its...

1 Okt 202536min

How to Grow Lincoln City On and Off the Pitch - ft. Liam Scully and Jason Futers

How to Grow Lincoln City On and Off the Pitch - ft. Liam Scully and Jason Futers

We speak with Lincoln City FC about competing with bigger clubs through innovation, strong community ties, and clear strategic focus. CEO Liam Scully and Chief Growth & Innovation Officer Jason Futers...

14 Aug 202545min

The Future of European Football Media Rights through the lens of the German Bundesliga_ ft. Robin Austermann

The Future of European Football Media Rights through the lens of the German Bundesliga_ ft. Robin Austermann

In this episode, Robin Austermann, Head of Europe & LATAM - Sales & Audiovisual Rights, shares insights into the Bundesliga’s media rights strategy. From tackling piracy to engaging a new generation o...

10 Mar 202550min

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