SPI 45: How to Win With Your Email List – Part 2 of 2

#451: There's a saying that you're going to hear on this episode that I absolutely love: "Joy wouldn't feel so good if it wasn't for pain." It's a heck of a true statement, and Casanova Brooks, today's guest, has truly lived it.Today, he's taking us through his experience: from his tough upbringing to how he found his drive, why he decided to pursue real estate, and what he learned from a tough period sleeping next to a water heater. This one is super motivating, super inspirational, and there's a ton of solid advice in here about finding mentorship, discovering your drive, and setting goals for yourself. And the title says it all: this is the most insane journey to becoming an entrepreneur I've ever heard. Let's dig in! Show notes and more at SmartPassiveIncome.com/session451See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Des 202047min

#450: Can you imagine being in the travel influencer industry when COVID-19 hit? Kristin Addis is the creator at BeMyTravelMuse.com—a site for travelers, especially solo female backpackers. Kristin works with brands and organizes special trips for adventurers. Kristin's no stranger to adversity. Her whole travel adventure started when she was four years deep in a top-notch corporate job that she just knew from day one wasn't going to stick.How is she innovating and keeping her business thriving? Kristin's going to take us through it all today, from her business's origin story and the decisive moments when she knew to stay with it, to adapting to a post-COVID world, to getting vulnerable and creating new offerings for her audience. A lot of great inspiration in this one—let's go!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Des 202044min

#449: It's been 8 years and exactly 400 episodes since Brendan Hufford last joined us on the show. He's back to give us an update on where life has taken him since then. We talk about his experience as an admin for the SPI Facebook community, how the idea for SPI Pro started, and what lessons he's learned as a father of four and an entrepreneur. Brendan is an SEO expert—you can learn more at SEO for the Rest of Us. He's also going to dive into what we should know about SEO and why you don't need a thousand-dollar course to learn SEO the right way. There's a lot to talk about so let's dive in! Show notes and more at SmartPassiveIncome.com/session449See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Nov 202042min

#448: Our job as marketers to help people make decisions, even life-changing ones. Creating scarcity and urgency ("scurgency," as I once heard someone put it) is the name of the game.Why is scarcity so necessary and what can it do for us? What's the psychology of selling, how do you set deadlines in a genuine way, and how do you help someone commit to life-changing action? Jack Born, today's guest, has the answers to those questions and more, plus a story about kitesurfing that perfectly illustrates the power of deadlinesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Nov 202039min

#447: Matt D'Avella is one of the most entertaining YouTubers I've found in a long time—his videos are engaging and his storytelling is brilliant. He's also the director of the 2015 documentary film Minimalism: A Documentary About the Important Things. In this episode, Matt starts at the beginning and unpacks how he was able to go from $97k in student loans to debt-free with a thriving YouTube channel. He explains how he found his voice in front of the camera, his process for creating high-view uploads, and why he launched his new course platform, Slow Growth Academy.Whether you're a YouTuber yourself or just want a peek behind the curtain at someone who's doing it really, really right, this one's for you. Show notes available at: SmartPassiveIncome.com/session447See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Nov 202045min

#446: As an entrepreneur, it's hard to be in it for the long haul, and Racheal Cook has seen a lot of people hit burnout really quickly. Some of the things that make someone a potentially strong entrepreneur—the focus, the hustle—can work against us when we deprioritize things like health. Racheal sees hiring others as a high-leverage opportunity that will help any entrepreneur grow their business to the next level and avoid burnout. We talk about the importance of "firing yourself," and how to set up your business from the start to be sustainable and profitable. Plus, she provides listeners with a special offer— a checklist with her tips for business growth. Podcast show notes available here: https://www.smartpassiveincome.com/session446See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Nov 202046min

#445: After spending some time trying to figure out a direction to take, today's guests, Sam and Joe Pitcher, ultimately turned their artist-mom's talents into a thriving website and community. Their story shows that with enough experimentation—some of their first ideas completely bombed—you can land on something great. Their site, textileartist.org, is unexpected and surprising, and it's incredible what they've done to monetize it. Plus, there's a sweet story to go with this success—these guys are really proud of their mother. And they're from England, so they call her "Mum," of course. ;) Podcast show notes available here: https://www.smartpassiveincome.com/session445See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Okt 202056min

#444: Although it might seem like a fad, TikTok has been the most crucial part of brand building for today's guest, Keenya Kelly. She's here to teach us about TikTok and a similar platform out there called Instagram Reels, and how you can use short-form videos on both platforms to take your own brand and business to the next level. She shares what kind of content has worked really well for her, why it's so exciting to be involved with this trend early, and tons more. She's super generous dishing out her secret sauce, has great charisma, and is really fun to talk with and listen to. Podcast show notes available here: https://www.smartpassiveincome.com/session444See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Okt 202040min