SPI 387: How to Become Indistractable with Nir Eyal
#387: Nir Eyal returns to SPI to discuss his new book, Indistractable, and teaches us how to be indistractable in lives and in our business. We talk about the problems that run deeper than technology ...
4 Sep 201952min
SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider
#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we d...
28 Aug 201940min
SPI 385: The Next BIG Thing for Marketers Is . . . Email
#385: I cover why you can't rely on Facebook, YouTube, and Google to reach your fans, and why email marketing is back in a big way. Learn how the big algorithms get in the way of you actually reaching...
21 Aug 201922min
SPI 384: An Essay to All Entrepreneurs, Business Owners, and Marketers
#384: To celebrate to launch of Superfans, we take this episode to share episodes 6 and 11 from the audiobook so you can get a preview of why this book is so important for any business, large or small...
14 Aug 201921min
SPI 383: Income Report: How Much Did "Will It Fly?" Make?
#383: With Superfans launching next week, we look back at the total earnings of Will It Fly? three years later and break down all the numbers. I share the profits breakdown for total book sales, how K...
7 Aug 201937min
SPI 382: The Surprising Truth about How One (Self-Published) Author Sold Millions of Books
#382: Hal Elrod explains how his self-published book, The Miracle Morning, sold over 1.8 million copies. Learn the secret behind Miracle Morning’s eighty-two percent conversion rate for email opt-ins ...
31 Jul 20191h 5min
SPI 381: Self-Publishing versus Traditional Publishing
#381: Thinking of publishing a book? Listen in on the pros and cons of self-publishing versus traditional publishing, hybrid publishing, and publishing tips! I discuss the costs involved and how your ...
24 Jul 201938min
SPI 380: 5 Hard Truths About Writing and Publishing Books
#380: If you're thinking about writing and publishing a book, get your notepad out because here are the 5 hard truths about writing and publishing books today. In this episode, I cover the differences...
17 Jul 201932min
