SPI 111: The Life of a Brand New Visitor

#741 Many companies have lost sight of one of the key principles for success—treating customers well. We've all experienced this, so how can an audience-first mindset help us stand out in online business? How can it create new opportunities for us to level up and even expand into profitable physical products? In this episode, Kerrie Fitzgerald shares her organic marketing tactics for tried-and-true growth with zero ad spend. She also makes a compelling case for physical products in today's digital world and details the easy way to start creating and selling them. Kerrie is an e-commerce expert, author of Customer Obsession, and host of The 6-Figure Product Business Podcast. Today, she and I explore everything from nurturing superfans for free promotional help to getting the best deals on while-label products from Alibaba. If you've ever considered selling anything from basic merch to innovative new products, listen in! Show notes and more at SmartPassiveIncome.com/session741.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Des 202338min

#740 As I turn forty-one and with the new year approaching, I want to look back at 2023 and share the strategies that have had the biggest impact on my businesses. We got a lot of things right these past twelve months, so tune in to learn more! The energy at SPI is unparalleled right now because of the positive feedback we've been getting for the All Access Pass, our community-powered educational experience. This was an incredible year for Deep Pocket Monster as well. I took my foray into the Pokémon space to the next level with Card Party, a three-day live event unlike anything else in this niche. I'm also stepping outside my comfort zone with my first traditionally published book, Lean Learning. Join me for updates on this and everything from the SwitchPod to how I'm getting back in shape! Show notes and more at SmartPassiveIncome.com/session740.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Des 202330min

#739 Paying for ads is a fine way to get more followers on Instagram. It's what Meta wants you to do. But what are some of the more organic ways to boost your growth? In today's episode, I'm chatting with Zach Benson to find out! Zach is the founder of Assistagram, an agency that helps brands build massive audiences on Instagram. He has worked with everybody from Shaquille O'Neal to my friend and frequent guest on the show, John Lee Dumas. This is a fascinating session and a deep dive into marketing tactics that are rarely talked about. Zach shares his tips for collaborating with and even buying Instagram accounts in your niche, using hashtags the right way, the types of posts to focus on, transitioning your followers into customers, and more. The old tricks don't work anymore, so listen to learn about the strategies that do! Show notes and more at SmartPassiveIncome.com/session739.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Des 202338min

#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your followers with is essential for brand recognition and successful business growth online! Deep Pocket Monster, my Pokemon-focused channel, is a prime example of this. My 700K subscribers are people from all backgrounds, but their goal in this space is the same. Doubling down on it made a massive difference! So, what is the one thing that resonates with your niche audience? This is the key to starting a business and quitting your traditional job, which is our goal for you at SPI with everything from our content to our new EIR program! Show notes and more at SmartPassiveIncome.com/session738.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Des 202317min

#737 What is an advantage you have that almost feels like cheating? Is there something you can do that others can't or won't, and how do you leverage it to uplevel your brand? All of us can find our edge if we know where to look. Today's incredible guest, Dan Shapiro, is here to show us the way! As co-founder of the iconic 3D printer company Glowforge, Dan has empowered tens of thousands of people to start and run physical product businesses. He is the creator of Robot Turtles, a board game designed to teach kids the fundamentals of programming, and the author of Hot Seat, a guidebook for startup CEOs. To bring his ideas to life, Dan has also run some of the largest crowdfunding campaigns ever! Why do some businesses work while others fail? How do you create products that resonate with people and build something special? Listen in to find out! Show notes and more at SmartPassiveIncome.com/session737.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Nov 202343min

#736 What's the point of building a business if you can't maintain it? If you want to follow your vision and have free time to sustain and enjoy it, you have to understand the vertical thinking successful entrepreneurs instinctively use. Jason Feifer, editor-in-chief of Entrepreneur magazine, is joining me today to help you create projects that stack and work together to supercharge your growth! You're hearing from another one of SPI Pro's Experts in Residence today. We're introducing the EIR program to serve our members with next-level knowledge and support, so tune in to get a sneak preview of what's coming to our incredible community! In his job, Jason has access to world-class entrepreneurs and is here to share the lessons he's learned so far. He and I talk about getting clarity on your mission and bringing it to life in a sustainable way using proven strategies and mindsets! Show notes and more at SmartPassiveIncome.com/session736.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Nov 202330min

#735 Many of us believe we need to reach millions of people to make a living online. We then fall into the trap of going as broad as possible with our content. But what if a small targeted audience is actually a major asset? In this episode, we hear all about Wojciech Wegrzynski's incredible journey. His podcast, the Fire Science Show, averages just five hundred downloads per episode. But here's the thing—Wojciech's revenue from sponsors is already surpassing his engineering job income! Listen in because this episode brings together some of the most important topics we always discuss here on the show. We cover the power of niching down and podcasting, overcoming fear and procrastination, and building authority in your space. Wojciech combines these elements in a big way and adds his fire safety expertise to the mix to make a massive difference in his industry! Show notes and more at SmartPassiveIncome.com/session735.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Nov 202337min

#734 What is your personal philosophy? What are the thoughts that guide your actions? Understanding what drives you is the key to staying motivated and overcoming procrastination. This is how you 10x your business. Not only that, this is how you supercharge your personal life as well! Tune in today because SPI Pro's new Expert In Residence, Terry Rice, is joining me to help us set up the routines for success at work and at home! You'll hear all about the EIR program, the newest innovation we're introducing to serve our Pro members with next-level knowledge and support. So, how do you live your legacy? What are the business strategies that are also effective in parenting? How do you 10x your personal relationships and prioritize family as an entrepreneur? Join Terry and me for this special Friday session to find out! Show notes and more at SmartPassiveIncome.com/session734.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Nov 202330min