SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider
#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we d...
28 Aug 201940min
SPI 385: The Next BIG Thing for Marketers Is . . . Email
#385: I cover why you can't rely on Facebook, YouTube, and Google to reach your fans, and why email marketing is back in a big way. Learn how the big algorithms get in the way of you actually reaching...
21 Aug 201922min
SPI 384: An Essay to All Entrepreneurs, Business Owners, and Marketers
#384: To celebrate to launch of Superfans, we take this episode to share episodes 6 and 11 from the audiobook so you can get a preview of why this book is so important for any business, large or small...
14 Aug 201921min
SPI 383: Income Report: How Much Did "Will It Fly?" Make?
#383: With Superfans launching next week, we look back at the total earnings of Will It Fly? three years later and break down all the numbers. I share the profits breakdown for total book sales, how K...
7 Aug 201937min
SPI 382: The Surprising Truth about How One (Self-Published) Author Sold Millions of Books
#382: Hal Elrod explains how his self-published book, The Miracle Morning, sold over 1.8 million copies. Learn the secret behind Miracle Morning’s eighty-two percent conversion rate for email opt-ins ...
31 Jul 20191h 5min
SPI 381: Self-Publishing versus Traditional Publishing
#381: Thinking of publishing a book? Listen in on the pros and cons of self-publishing versus traditional publishing, hybrid publishing, and publishing tips! I discuss the costs involved and how your ...
24 Jul 201938min
SPI 380: 5 Hard Truths About Writing and Publishing Books
#380: If you're thinking about writing and publishing a book, get your notepad out because here are the 5 hard truths about writing and publishing books today. In this episode, I cover the differences...
17 Jul 201932min
SPI 379: How Books Increase Our Authority and Leadership with Azul Terronez
#379: Azul Terronez shares how books increase our authority and leadership, build our community, grow our business, and boost our opportunities. Podcast show notes available here: https://www.smartpas...
10 Jul 201955min
