SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(928)

SPI 765: The Path to Success without Burnout with Cal Newport

SPI 765: The Path to Success without Burnout with Cal Newport

#765 How close are you to burnout right now? If you buy into modern hustle culture, overworking yourself at the expense of your health is inevitable. But is this the best way to produce great work? In...

6 Mar 202438min

SPI 764: How to Build Habits for Success with Julie DeLucca-Collins

SPI 764: How to Build Habits for Success with Julie DeLucca-Collins

#764 Relying on motivation and willpower alone is not a sustainable way to grow your business. Instead, try building small routines that move you toward your goals every day. But what is the anatomy o...

1 Mar 202425min

SPI 763: Optimizing Your Online Courses and Community with Ashley Gore

SPI 763: Optimizing Your Online Courses and Community with Ashley Gore

#763 Have you ever considered creating an online course? This episode's for you! Already have a course, but your completion rates are low or declining? This episode's for you. Are you curious about ho...

28 Feb 202439min

SPI 762: How to Create More Content with David Ziembicki

SPI 762: How to Create More Content with David Ziembicki

#762 Creators like Gary Vaynerchuk post hundreds of times per week across multiple platforms. How is that even possible, and what can we learn from this approach? David Ziembicki of the Expert Busines...

23 Feb 202422min

SPI 761: The Best Communication Tips for Creators with Charles Duhigg

SPI 761: The Best Communication Tips for Creators with Charles Duhigg

#761 When we talk and truly connect with someone, our body responds in a powerful way. In fact, we are hardwired to love this feeling of being heard and understood! But how do we unlock and apply the ...

21 Feb 202438min

SPI 760: Series Marketing is Serious Marketing

SPI 760: Series Marketing is Serious Marketing

#760 "If you like this, smash that subscribe button!" We always hear this nowadays. But people don't subscribe because they enjoy a single piece of content. They subscribe because they see value in wh...

16 Feb 202418min

SPI 759: AI-ify Your Business with Rick Mulready

SPI 759: AI-ify Your Business with Rick Mulready

#759 Artificial intelligence is here! We can push against new technology, but people leveraging it will likely outcompete us. So, how do we use AI to streamline our businesses, work fewer hours, and m...

14 Feb 202446min

SPI 758: 750,000 Subscribers! (How We Got Here, and Where We’re Going)

SPI 758: 750,000 Subscribers! (How We Got Here, and Where We’re Going)

#758 What we're fighting for nowadays as creators isn't attention. It's trust! It takes a long time to build your reputation online and just moments to destroy it. Still, this is the key to earning yo...

9 Feb 202418min

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